UI and UX, Why A Difference?

We often meet people who wonder about the difference between UI and UX.

It is easy to get them mixed up, after all they almost always go hand-in-hand even though they are done by different parts of the development team. Their design process differs, and so does the end result.

By having a better grasp on these professions and what makes them unique and crucial for your product you have a higher chance of creating a product that your users will love.

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A road trip for a roadmap: self market validation and MVP case study

There’s always some momentum in the creation and launch of a company when you need to ask yourself the right questions & make the right decisions. Those that will define your initial execution plan and, ultimately, that would lead you to be or not to be at the right time and at the right place with the right solution.

 We’re getting closer to launch Onbrowse in open beta. Today I’m about to share with you our own case study of how we are getting there, hoping that it can be instructive and helpful!

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Do You Need A UX Designer?

Today, a UX designer is quite as much accountable for the success -or not- of a product than his/her mate CPO or product owner. They share responsibility to build a useful, usable, enjoyable and engaging product.

If you read our articles for a while, you know that you will have to think about hiring a UX designer one day. 

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UX tools: A Map of User Journey Optimization Tools

“What is User Experience?” – The problem with this question is that you cannot answer in a short and exhaustive statement. Different interlocutors will give different answers and definitions. Even for us at Onvey it is sometimes tricky to talk about user experience to our peers in product development, because the concept is sufficiently large so everyone can consider different factors, disciplines and solutions in it.

We noticed, for instance, that people in product management often reduce “user experience” to the “user journey” on their service. Why? Continue reading →