More than ever, and less than tomorrow, the User is at the center of every product strategy. Start-ups apply lean (for instance, or product thinking, ..) iterative strategies to make decisions and define priorities for their roadmap. Success in product development comes from the ability to solve one problem people encounter, in a specific market, and keep sticking with the needs and expectations of these people – that change in time. To achieve this, Continue reading →
Customer Experience explained to your friends: the restaurant metaphor
We concede it: you do not need to tell all your friends what Customer Experience is. However, we wrote this post because lots of people ask around us, including many in the process of launching a business online [Ed. Note: it usually comes when we tell we are building an analytics software for User Experience]. Our idea with this article is to make Customer Experience more comprehensible to everyone working on his own business (online or offline), by transposing situations people may experience in their everyday life, to the online world. Continue reading →
Aficionado is the new hater. And it’s great.
Using social networks to express negative feedback is nowadays a widespread behaviour. It is easy and convenient for everyone to protest on some bad experience directly to the brand’s face on a public social tribune like Twitter or Facebook. But as last years were the rise of haters and trolls, we can see today the appearance of new types of interactions when people are unhappy -or insufficiently happy- with their favourite brand or service. Feedback get more and more wise and argued. No, look! Sometimes this feedback is not just feedback anymore, but ready-to-deploy solutions describing how it is possible for you as a brand to improve customers’ experience. Does this ring a bell? From a product point of you, what your customers are offering you at this moment are UX recommendations.
Homepage: why (and how) you can make several times a good first impression
Be prepared for any potential important acquaintance, anytime. Be prepared, because every new acquaintance is an opportunity that you could miss. Ambitious people constantly challenge their lives with this in mind. And just to add a little more pressure on themselves, they support the famous idea that they won’t have a second chance to make a good first impression on these opportunities. Gone forever, this chance of your life, when you fail to impress your audience at first.
The one thing that will make your service go viral
People tend to consider oneself as someone with strong opinions. They’d like to believe that are not suggestible and easy to convince by anyone. However, you should pay attention next you switch opinion in an everyday situation. Isn’t it after this discussion you had with this close relative?
Product Development: guess, ask, or deduce your next move?
As an entrepreneur, you know there are so many reasons why your business could fail in a month or in a year. What makes entrepreneurs is this irrational attractiveness for building new things despite a high risk, but also with a tiny chance of success, that all drive us.
Product testing : 3 false-good methods killing your strategy.
It gets easier for anyone to launch an online business. With the right tools, and without a single line of code you can run a website. And market it with a newsletter, a social media presence and, even, track and gather a few analytics.
Why you should invest in User Testing now!
Roadmap in hands, product at an advanced stage, you’re almost ready to launch. Your product team did the hard work, marketing is ready to tell stories, internal tests have been performed …
But the question remain : will it delight your customers and eventually bring the ROI you expect?
Performing User Testing will tell you! Continue reading →
What is UX and why should you care about it?
Do you remember the last time you waited in an annoying long line, just to get your morning coffee? Or that time that your cable got cut down, right in the middle of your favorite show?
This is actually a time, when you experienced a case of “bad user experience” and probably the reason you are not going back to that coffee place again.