You have moved past the idea development phase for your service, and now your early-stage startup is focused on growing its customer base and creating brand awareness. Inevitably, you will need broader exposure for your online service. In the meantime, your startup may come to enjoy increasing media hype.
Media buzz, however, is a double-edged sword.
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What Options to Provide to Clients and Prospects
Modern customers are overwhelmed with product and service options forcing any software designer or developer to plan carefully what features and options to provide from the very beginning of a project. Continue reading →
Sometimes there seem to be more solutions than problems to solve. Hundreds of airlines, musicians, and tablet manufacturers want to fly, entertain, or serve each of us… Yet few of them communicate their message as engagingly or consistently as Richard Branson, Bono or the late, great Steve Jobs. Continue reading →
The online buyer journey resembles a buyer’s progress through a high street shop. They would scan the wares to see if whatever they want is there. If they spot something like it, they might well ask questions about it. Ultimately, they might buy it. Continue reading →
We cannot do everything ourselves. We perform the tasks for which we are appreciated and we appreciate. We delegate the rest to others. Continue reading →
People at product or marketing responsibilities who feel they have zero artistic talent – this post is for you. Rating a design, which leads you way outside your comfort zone, can be a stressful exercise. Continue reading →
Politics attempts to address irresolvable problems. Problems which cannot be solved by a definitive solution; any such solution would inevitably be imperfect. This might be because it cannot satisfy all parties, cannot scale to an infinite extent, or cannot remain stable over time in a changing context. Mindsets, visions, and issues internal and external evolve, rendering the problems we attempt to address through politics irresolvable.
I have often considered UX designers as people tackling irresolvable problems too. For many, Continue reading →
Do world brands whose target groups recognize them universally and which enjoy overwhelmingly positive feedback have a secret? Was there an overlooked reason why other world renowned brands have folded? Perhaps there is a secret and a reason! Though often overlooked, excellent customer experience can, in the long term, give you world renown. Continue reading →
Today, your digital service can be used on a wide variety of devices. They can be “immovable” — like a desktop PC, or carryable — like a laptop, a tablet or a mobile phone. Right there, we have a high number of different devices that can work in unison. However the categorization does not end here. Continue reading →