You have moved past the idea development phase for your service, and now your early-stage startup is focused on growing its customer base and creating brand awareness. Inevitably, you will need broader exposure for your online service. In the meantime, your startup may come to enjoy increasing media hype.
Media buzz, however, is a double-edged sword.
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We cannot do everything ourselves. We perform the tasks for which we are appreciated and we appreciate. We delegate the rest to others. Continue reading →
Do world brands whose target groups recognize them universally and which enjoy overwhelmingly positive feedback have a secret? Was there an overlooked reason why other world renowned brands have folded? Perhaps there is a secret and a reason! Though often overlooked, excellent customer experience can, in the long term, give you world renown. Continue reading →
Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.
Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →
Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →
There’s always some momentum in the creation and launch of a company when you need to ask yourself the right questions & make the right decisions. Those that will define your initial execution plan and, ultimately, that would lead you to be or not to be at the right time and at the right place with the right solution.
We’re getting closer to launch Onbrowse in open beta. Today I’m about to share with you our own case study of how we are getting there, hoping that it can be instructive and helpful!
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