The online buyer journey resembles a buyer’s progress through a high street shop. They would scan the wares to see if whatever they want is there. If they spot something like it, they might well ask questions about it. Ultimately, they might buy it. Continue reading →
“Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things” – Isaac Newton
We cannot do everything ourselves. We perform the tasks for which we are appreciated and we appreciate. We delegate the rest to others. Continue reading →
People at product or marketing responsibilities who feel they have zero artistic talent – this post is for you. Rating a design, which leads you way outside your comfort zone, can be a stressful exercise. Continue reading →
Politics attempts to address irresolvable problems. Problems which cannot be solved by a definitive solution; any such solution would inevitably be imperfect. This might be because it cannot satisfy all parties, cannot scale to an infinite extent, or cannot remain stable over time in a changing context. Mindsets, visions, and issues internal and external evolve, rendering the problems we attempt to address through politics irresolvable.
I have often considered UX designers as people tackling irresolvable problems too. For many, Continue reading →