“What is User Experience?” – The problem with this question is that you cannot answer in a short and exhaustive statement. Different interlocutors will give different answers and definitions. Even for us at Onvey it is sometimes tricky to talk about user experience to our peers in product development, because the concept is sufficiently large so everyone can consider different factors, disciplines and solutions in it.
We noticed, for instance, that people in product management often reduce “user experience” to the “user journey” on their service. Why? Continue reading →