Delivering a pleasant navigation for every single visitor on your website, printing your message in any visitor’s mind after just a few second is a real performance every website owner should in-fine be expecting from his service.
Expecting the diversity of people that will visit your website, and the small amount of attention and time they will have to devote you, making such Continue reading →
Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.
Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →
Typography is one of the segments of digital products whose importance is often undervalued. Text is a primary form of content, and most of the time, designers don’t consider putting significant effort into typography, which is one of the reasons for a huge amount of services being visually lacklustre.
Text is never just text. Continue reading →
Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →
To build traction, then growth for your service, acquiring early customers is the natural path to follow. But sustainability in any business does not come only by bringing in more and more customers in the store. What you need are loyal customers that trust your service and come again after their first purchase. Continue reading →
Many business owners and marketing experts make a common mistake not to differentiate between customer satisfaction and customer engagement. Continue reading →
The process of designing interfaces for multiple devices in today’s age of technological advancement proves to be a challenge at every step.
People will use your product on a variety of devices – from mobile phones, to laptops, tablets, desktop computers, etc. Designing something that can be fully functional on any device can be a taxing process, but it is a necessary one, which can be extremely rewarding in the end both for you and (especially) your users, if done right. Continue reading →
What do people expect when spending time and energy, then money, into looking, selecting then buying a good, or subscribing to a service?
Instinctively and quite reasonably, you may think that your customers expect from your service to deliver what is is designed to do. It is always about Expectations and Delivery.
After you’ve been working so much on convincing them, when people surrender and finally incorporate your product or service in their lives, you can guess that they will have high expectation from it.
In the last years, our lives changed irreversibly with the introduction of various technologies, applications and services that made our everyday functioning easier, more pleasant. Our thirst for information and productivity “on-the-go” as well as in front of a computer grew exponentially. Continue reading →
In the last years, web production & design dramatically evolved from the search for stylised interfaces to the search for usable interfaces. Developing a product for the web is now and before all combining utility, and usability, both in the interest of the end-user. Continue reading →