Do world brands whose target groups recognize them universally and which enjoy overwhelmingly positive feedback have a secret? Was there an overlooked reason why other world renowned brands have folded? Perhaps there is a secret and a reason! Though often overlooked, excellent customer experience can, in the long term, give you world renown. Continue reading →
To build traction, then growth for your service, acquiring early customers is the natural path to follow. But sustainability in any business does not come only by bringing in more and more customers in the store. What you need are loyal customers that trust your service and come again after their first purchase. Continue reading →
Many business owners and marketing experts make a common mistake not to differentiate between customer satisfaction and customer engagement. Continue reading →
Retention optimization is a crucial set of structured tasks in a wider organization, requiring sharp skills.
In many regards, it is just like the defensive line in any team sports: strategic, and essential. And it steadily suffers from an underestimated recognition in the wins.
What actually makes your product great? your idea? the problem it solves? the fact people use it? which features you decide to implement?
People tend to consider oneself as someone with strong opinions. They’d like to believe that are not suggestible and easy to convince by anyone. However, you should pay attention next you switch opinion in an everyday situation. Isn’t it after this discussion you had with this close relative?