The online buyer journey resembles a buyer’s progress through a high street shop. They would scan the wares to see if whatever they want is there. If they spot something like it, they might well ask questions about it. Ultimately, they might buy it. Continue reading →
“Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things” – Isaac Newton
Delivering a pleasant navigation for every single visitor on your website, printing your message in any visitor’s mind after just a few second is a real performance every website owner should in-fine be expecting from his service.
Expecting the diversity of people that will visit your website, and the small amount of attention and time they will have to devote you, making such Continue reading →
To build traction, then growth for your service, acquiring early customers is the natural path to follow. But sustainability in any business does not come only by bringing in more and more customers in the store. What you need are loyal customers that trust your service and come again after their first purchase. Continue reading →
Many business owners and marketing experts make a common mistake not to differentiate between customer satisfaction and customer engagement. Continue reading →
In the last years, web production & design dramatically evolved from the search for stylised interfaces to the search for usable interfaces. Developing a product for the web is now and before all combining utility, and usability, both in the interest of the end-user. Continue reading →
Designing an interface presents an ever-changing list of difficulties and problems you need to solve in order to transfer information over to the end-user, lead him to your goal, by avoiding his dispersion throughout the service.
Recently, we were talking about the interest of User Stories to bring users at the center of the product development strategy, and to ensure developers always work in the interest of the user.
Today, let’s introduce another benefit of the user stories: the indicators and insights they provide for your product success.
We call them Usage KPIs.
Can you perform content optimization on your website to get better conversion rates, as well as you adapt continually your speech to have more impact to your audience in real life? Your website is a conversational interface with your visitors, and in many respects we can compare the navigation on it, to our talk mechanisms.
What actually makes your product great? your idea? the problem it solves? the fact people use it? which features you decide to implement?