UX • Empathy

Sometimes there seem to be more solutions than problems to solve. Hundreds of airlines, musicians, and tablet manufacturers want to fly, entertain, or serve each of us… Yet few of them communicate their message as engagingly or consistently as Richard Branson, Bono or the late, great Steve Jobs. Continue reading →

The online buyer journey resembles a buyer’s progress through a high street shop. They would scan the wares to see if whatever they want is there. If they spot something like it, they might well ask questions about it. Ultimately, they might buy it. Continue reading →

Do world brands whose target groups recognize them universally and which enjoy overwhelmingly positive feedback have a secret? Was there an overlooked reason why other world renowned brands have folded? Perhaps there is a secret and a reason! Though often overlooked, excellent customer experience can, in the long term, give you world renown. Continue reading →

Delivering a pleasant navigation for every single visitor on your website, printing your message in any visitor’s mind after just a few second is a real performance every website owner should in-fine be expecting from his service.

Expecting the diversity of people that will visit your website, and the small amount of attention and time they will have to devote you, making such Continue reading →

Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.

Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →

Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →

To build traction, then growth for your service, acquiring early customers is the natural path to follow. But sustainability in any business does not come only by bringing in more and more customers in the store. What you need are loyal customers that trust your service and come again after their first purchase. Continue reading →

After you’ve been working so much on convincing them, when people surrender and finally incorporate your product or service in their lives, you can guess that they will have high expectation from it.

In the last years, our lives changed irreversibly with the introduction of various technologies, applications and services that made our everyday functioning easier, more pleasant. Our thirst for information and productivity “on-the-go” as well as in front of a computer grew exponentially. Continue reading →

We often meet people who wonder about the difference between UI and UX.

It is easy to get them mixed up, after all they almost always go hand-in-hand even though they are done by different parts of the development team. Their design process differs, and so does the end result.

By having a better grasp on these professions and what makes them unique and crucial for your product you have a higher chance of creating a product that your users will love.

Continue reading →

You just validated your idea, a great one, a new product -or feature- that clearly brings a solution to a problem.

Everything now rests on your ability to execute it efficiently and make it a game-changer, that will bring you success. If you achieve to execute it.

Continue reading →