“Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things” – Isaac Newton
Customers always wanted custom-made products and tailored service. That said, today’s customer is quite the same as the customer of the XIXth and the XXth century. The mass production and tech advancements make the difference today: mass production is making products cheaper and tech is making them customizable.
Moreover, widespread use of mobile devices results in new customer habits where apps and services are available for installation and use on the go. What does it mean in terms of customer behavior, sentiment, and habits? Continue reading →
Brand awareness and brand recognition are business-critical when developing your online service. Because it allows enterprises to build trust in the overall business operation, not only trust in a single service or product. This approach should be adopted by both startups in their early stages of development and online services that already count paid subscribers. Continue reading →
The process of designing interfaces for multiple devices in today’s age of technological advancement proves to be a challenge at every step.
People will use your product on a variety of devices – from mobile phones, to laptops, tablets, desktop computers, etc. Designing something that can be fully functional on any device can be a taxing process, but it is a necessary one, which can be extremely rewarding in the end both for you and (especially) your users, if done right. Continue reading →
After you’ve been working so much on convincing them, when people surrender and finally incorporate your product or service in their lives, you can guess that they will have high expectation from it.
In the last years, our lives changed irreversibly with the introduction of various technologies, applications and services that made our everyday functioning easier, more pleasant. Our thirst for information and productivity “on-the-go” as well as in front of a computer grew exponentially. Continue reading →
There’s always some momentum in the creation and launch of a company when you need to ask yourself the right questions & make the right decisions. Those that will define your initial execution plan and, ultimately, that would lead you to be or not to be at the right time and at the right place with the right solution.
We’re getting closer to launch Onbrowse in open beta. Today I’m about to share with you our own case study of how we are getting there, hoping that it can be instructive and helpful!