People at product or marketing responsibilities who feel they have zero artistic talent – this post is for you. Rating a design, which leads you way outside your comfort zone, can be a stressful exercise. Continue reading →
Today, your digital service can be used on a wide variety of devices. They can be “immovable” — like a desktop PC, or carryable — like a laptop, a tablet or a mobile phone. Right there, we have a high number of different devices that can work in unison. However the categorization does not end here. Continue reading →
Typography is one of the segments of digital products whose importance is often undervalued. Text is a primary form of content, and most of the time, designers don’t consider putting significant effort into typography, which is one of the reasons for a huge amount of services being visually lacklustre.
Text is never just text. Continue reading →
The process of designing interfaces for multiple devices in today’s age of technological advancement proves to be a challenge at every step.
People will use your product on a variety of devices – from mobile phones, to laptops, tablets, desktop computers, etc. Designing something that can be fully functional on any device can be a taxing process, but it is a necessary one, which can be extremely rewarding in the end both for you and (especially) your users, if done right. Continue reading →
After you’ve been working so much on convincing them, when people surrender and finally incorporate your product or service in their lives, you can guess that they will have high expectation from it.
In the last years, our lives changed irreversibly with the introduction of various technologies, applications and services that made our everyday functioning easier, more pleasant. Our thirst for information and productivity “on-the-go” as well as in front of a computer grew exponentially. Continue reading →
We often meet people who wonder about the difference between UI and UX.
It is easy to get them mixed up, after all they almost always go hand-in-hand even though they are done by different parts of the development team. Their design process differs, and so does the end result.
By having a better grasp on these professions and what makes them unique and crucial for your product you have a higher chance of creating a product that your users will love.
Designing an interface presents an ever-changing list of difficulties and problems you need to solve in order to transfer information over to the end-user, lead him to your goal, by avoiding his dispersion throughout the service.
Can you perform content optimization on your website to get better conversion rates, as well as you adapt continually your speech to have more impact to your audience in real life? Your website is a conversational interface with your visitors, and in many respects we can compare the navigation on it, to our talk mechanisms.
It gets easier for anyone to launch an online business. With the right tools, and without a single line of code you can run a website. And market it with a newsletter, a social media presence and, even, track and gather a few analytics.
Roadmap in hands, product at an advanced stage, you’re almost ready to launch. Your product team did the hard work, marketing is ready to tell stories, internal tests have been performed …
But the question remain : will it delight your customers and eventually bring the ROI you expect?
Performing User Testing will tell you! Continue reading →