In the last years, web production & design dramatically evolved from the search for stylised interfaces to the search for usable interfaces. Developing a product for the web is now and before all combining utility, and usability, both in the interest of the end-user. Continue reading →
We often meet people who wonder about the difference between UI and UX.
It is easy to get them mixed up, after all they almost always go hand-in-hand even though they are done by different parts of the development team. Their design process differs, and so does the end result.
By having a better grasp on these professions and what makes them unique and crucial for your product you have a higher chance of creating a product that your users will love.
Recently, we were talking about the interest of User Stories to bring users at the center of the product development strategy, and to ensure developers always work in the interest of the user.
Today, let’s introduce another benefit of the user stories: the indicators and insights they provide for your product success.
We call them Usage KPIs.
Can you perform content optimization on your website to get better conversion rates, as well as you adapt continually your speech to have more impact to your audience in real life? Your website is a conversational interface with your visitors, and in many respects we can compare the navigation on it, to our talk mechanisms.
“What is User Experience?” – The problem with this question is that you cannot answer in a short and exhaustive statement. Different interlocutors will give different answers and definitions. Even for us at Onvey it is sometimes tricky to talk about user experience to our peers in product development, because the concept is sufficiently large so everyone can consider different factors, disciplines and solutions in it.
We noticed, for instance, that people in product management often reduce “user experience” to the “user journey” on their service. Why? Continue reading →
More than ever, and less than tomorrow, the User is at the center of every product strategy. Start-ups apply lean (for instance, or product thinking, ..) iterative strategies to make decisions and define priorities for their roadmap. Success in product development comes from the ability to solve one problem people encounter, in a specific market, and keep sticking with the needs and expectations of these people – that change in time. To achieve this, Continue reading →
Be prepared for any potential important acquaintance, anytime. Be prepared, because every new acquaintance is an opportunity that you could miss. Ambitious people constantly challenge their lives with this in mind. And just to add a little more pressure on themselves, they support the famous idea that they won’t have a second chance to make a good first impression on these opportunities. Gone forever, this chance of your life, when you fail to impress your audience at first.