The online buyer journey resembles a buyer’s progress through a high street shop. They would scan the wares to see if whatever they want is there. If they spot something like it, they might well ask questions about it. Ultimately, they might buy it. Continue reading →
“Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things” – Isaac Newton
People at product or marketing responsibilities who feel they have zero artistic talent – this post is for you. Rating a design, which leads you way outside your comfort zone, can be a stressful exercise. Continue reading →
Today, your digital service can be used on a wide variety of devices. They can be “immovable” — like a desktop PC, or carryable — like a laptop, a tablet or a mobile phone. Right there, we have a high number of different devices that can work in unison. However the categorization does not end here. Continue reading →
Delivering a pleasant navigation for every single visitor on your website, printing your message in any visitor’s mind after just a few second is a real performance every website owner should in-fine be expecting from his service.
Expecting the diversity of people that will visit your website, and the small amount of attention and time they will have to devote you, making such Continue reading →
Typography is one of the segments of digital products whose importance is often undervalued. Text is a primary form of content, and most of the time, designers don’t consider putting significant effort into typography, which is one of the reasons for a huge amount of services being visually lacklustre.
Text is never just text. Continue reading →
What do people expect when spending time and energy, then money, into looking, selecting then buying a good, or subscribing to a service?
Instinctively and quite reasonably, you may think that your customers expect from your service to deliver what is is designed to do. It is always about Expectations and Delivery.
After you’ve been working so much on convincing them, when people surrender and finally incorporate your product or service in their lives, you can guess that they will have high expectation from it.
In the last years, our lives changed irreversibly with the introduction of various technologies, applications and services that made our everyday functioning easier, more pleasant. Our thirst for information and productivity “on-the-go” as well as in front of a computer grew exponentially. Continue reading →
In the last years, web production & design dramatically evolved from the search for stylised interfaces to the search for usable interfaces. Developing a product for the web is now and before all combining utility, and usability, both in the interest of the end-user. Continue reading →
We often meet people who wonder about the difference between UI and UX.
It is easy to get them mixed up, after all they almost always go hand-in-hand even though they are done by different parts of the development team. Their design process differs, and so does the end result.
By having a better grasp on these professions and what makes them unique and crucial for your product you have a higher chance of creating a product that your users will love.