Exploiting People’s Frustration, Curiosity, And Propensity For Trashing

Delivering a pleasant navigation for every single visitor on your website, printing your message in any visitor’s mind after just a few second is a real performance every website owner should in-fine be expecting from his service.

Expecting the diversity of people that will visit your website, and the small amount of attention and time they will have to devote you, making such Continue reading →

Creating UI With The Right Mindset

After you’ve been working so much on convincing them, when people surrender and finally incorporate your product or service in their lives, you can guess that they will have high expectation from it.

In the last years, our lives changed irreversibly with the introduction of various technologies, applications and services that made our everyday functioning easier, more pleasant. Our thirst for information and productivity “on-the-go” as well as in front of a computer grew exponentially. Continue reading →

UI and UX, Why A Difference?

We often meet people who wonder about the difference between UI and UX.

It is easy to get them mixed up, after all they almost always go hand-in-hand even though they are done by different parts of the development team. Their design process differs, and so does the end result.

By having a better grasp on these professions and what makes them unique and crucial for your product you have a higher chance of creating a product that your users will love.

Continue reading →