Designing an interface presents an ever-changing list of difficulties and problems you need to solve in order to transfer information over to the end-user, lead him to your goal, by avoiding his dispersion throughout the service.
Recently, we were talking about the interest of User Stories to bring users at the center of the product development strategy, and to ensure developers always work in the interest of the user.
Today, let’s introduce another benefit of the user stories: the indicators and insights they provide for your product success.
We call them Usage KPIs.
Can you perform content optimization on your website to get better conversion rates, as well as you adapt continually your speech to have more impact to your audience in real life? Your website is a conversational interface with your visitors, and in many respects we can compare the navigation on it, to our talk mechanisms.
Today, a UX designer is quite as much accountable for the success -or not- of a product than his/her mate CPO or product owner. They share responsibility to build a useful, usable, enjoyable and engaging product.
If you read our articles for a while, you know that you will have to think about hiring a UX designer one day.
“What is User Experience?” – The problem with this question is that you cannot answer in a short and exhaustive statement. Different interlocutors will give different answers and definitions. Even for us at Onvey it is sometimes tricky to talk about user experience to our peers in product development, because the concept is sufficiently large so everyone can consider different factors, disciplines and solutions in it.
We noticed, for instance, that people in product management often reduce “user experience” to the “user journey” on their service. Why? Continue reading →
Be prepared for any potential important acquaintance, anytime. Be prepared, because every new acquaintance is an opportunity that you could miss. Ambitious people constantly challenge their lives with this in mind. And just to add a little more pressure on themselves, they support the famous idea that they won’t have a second chance to make a good first impression on these opportunities. Gone forever, this chance of your life, when you fail to impress your audience at first.
Roadmap in hands, product at an advanced stage, you’re almost ready to launch. Your product team did the hard work, marketing is ready to tell stories, internal tests have been performed …
But the question remain : will it delight your customers and eventually bring the ROI you expect?
Performing User Testing will tell you! Continue reading →